Protecting your products from diversion and counterfeiting

Today, manufacturers of high-value products, including pharmaceuticals, cosmetics, and many others, are under attack by counterfeiters and diverters. MARKEM’s anti-counterfeit solution enables manufacturers to protect their product, as well as their customers and their brand.

MARKEM’s anti-counterfeit and diversion solution seamlessly integrates YottaMark’s security software with the most reliable and proven printing equipment in the industry.

Whether printing dynamic 2D barcodes such as Datamatrix with the SmartDate® and SmartLase® or printing numeric codes with our line of inkjet printers, MARKEM’s solution is easy to install, standards-based, and supported by a global service and support network.

Unlike other anti-counterfeit products in the market, MARKEM’s solution does not require complex chemistry formulations, expensive proprietary verification equipment, or large scale investments in technology infrastructure throughout the supply chain.

MARKEM’s solution enables manufacturers and their customers to verify product authenticity via the Internet at any point in the distribution channel, while providing real-time, data-rich feedback to manufacturers about the authenticity of their products in the marketplace.

MARKEM's Brand Protection Solution includes:

• Unique ID – Every unit gets a unique non-sequential code in 2D or human readable
• Easy-to-Use – Codes are created on demand by the marking equipment in the manufacturers’ plant. This method is secure, quick and allows specific time and location data to be associated with the codes
• Scalable by demand -YottaMark codes are authenticated algorithmically every time – not stored in a database. This creates a reliable, scalable authentication platform
• Real Time Intelligence – The system provides the brand owner with real-time intelligence (Silent AlarmsTM) when suspicious activities are detected and creates data-rich reports of authentications
• Cost Effective – Lower cost to implement than many alternatives (such as holograms or OVIs), and can significantly reduce cost and increase effectiveness of enforcement by engaging users to authenticate products
• Simple – Users can use scanners, the internet or a cell phone to authenticate products

To learn more visit www.yottamark.com

Products

Laser

Complete line of low power digital CO2 laser coders for a variety of applications.

Thermal Transfer

Complete line of thermal transfer printers for coding most packaging substrates.